Press Release

ZEISS and Hyundai Mobis announce strategic partnership

Enhanced driving experience through multifunctional smart glass

14 October 2024

Jena, Germany | 14 October 2024 | ZEISS Group

ZEISS has signed an agreement for a strategic partnership with Hyundai Mobis at the Hyundai Mobis Headquarter Mabuk Technical Center in Korea. The partnership between ZEISS and Hyundai Mobis, one of the leading global automotive suppliers of solutions and products for autonomous driving, connectivity and electrification, aims to help transform the automotive industry through holographic displays in transparent vehicle surfaces. Both companies share a strong common vision to revolutionize the user experience (UX) in the automotive sector, particularly through collaboration on display applications by integrating advanced holographic displays into vehicles.

Hyundai Mobis
ZEISS recently signed a cooperation agreement with the South Korean company Mobis to jointly develop the “Transparent Windshield Display” at the technical research center in Yongin, Gyeonggi-do. Dr. Bernhard Ohnesorge, Member of the Executive Board of the Shared Production Unit at ZEISS (fifth from left) and Jung Soo-kyung, Executive Vice President and Head of the Automotive Electronics Business Unit at Hyundai Mobis (fourth from left), at the signing ceremony.
Hyundai Mobis
ZEISS recently signed a cooperation agreement with the South Korean company Mobis to jointly develop the “Transparent Windshield Display” at the technical research center in Yongin, Gyeonggi-do. Dr. Bernhard Ohnesorge, Member of the Executive Board of the Shared Production Unit at ZEISS (fifth from left) and Jung Soo-kyung, Executive Vice President and Head of the Automotive Electronics Business Unit at Hyundai Mobis (fourth from left), pose with their teams for a souvenir photo.
The transparent display integrated into the windshield shows relevant driving information such as navigation and speed. It allows an unobstructed outward view and enables the driver to take in more information without taking their eyes off the road, which contributes to greater safety.

Transformative vision for automotive displays

ZEISS Microoptics’ vision is to bring their developed multifunctional smart glass technology into every vehicle and home. Along with Hyundai Mobis, ZEISS aims to entrench the first premium transparent holographic display in the automotive market. Additionally, new and disruptive standards in automotive UX are expected to be set by replacing traditional in-vehicle display technologies. Furthermore, functional and content-generating transparent surfaces such as windshields will be introduced to display critical safety information, among other things, and enhance comfort.

By integrating ZEISS’ transparent and functionalized film, all key information will be displayed in the transparent in-plane displays in the lower area of the windshield improving driving safety by allowing the driver to view all information at once without taking their eyes off the road.

Another key advantage to transparent in-plane displays in the windshield is that they will usher in a completely new design of vehicle cockpits by eliminating the need for different display devices on the dashboard.

Moreover, the transparent film and its display functionality will offer added comfort: entertainment content can be projected directly into the passenger's field of view without obstructing the view outside.

A strong foundation for a long-term partnership

The collaboration between ZEISS and Hyundai Mobis leverages the complementary strengths of both companies. As a global leader in optical and optoelectronic technology, ZEISS brings extensive expertise in holographic solutions. Hyundai Mobis, as one of the world’s leading companies for autonomous driving, connectivity and electrification solutions and products, brings its expertise in system definition and integration.

“We are very pleased about our collaboration with Hyundai Mobis, heralded by the signing of the strategic partnership agreement. With our shared vision and a trusted partnership, we are setting new benchmarks,” said Dr. Bernhard Ohnesorge, member of the Management Board of Carl Zeiss Jena GmbH. “Together, we will set a new standard in the automotive industry and revolutionize the way information is displayed in vehicles.

ZEISS and Hyundai Mobis have already taken initial steps in product development of “Transparent Windshield Displays”. To project content onto the windshield, the the film functionalized bay ZEISS is required.

ZEISS and Hyundai Mobis have developed a Transparent Windshield Display prototype and presented it this month during a demonstration for international automotive manufacturers.

The partnership marks a significant milestone for ZEISS in the development of advanced automotive display technology and has the potential to transform the driving experience while enhancing safety and comfort for all users.

The press release differs from the first publication.

Press Contakt Nadine Tusche

Marketing and Communications
ZEISS Microoptics

About ZEISS

ZEISS is an internationally leading technology enterprise operating in the fields of optics and optoelectronics. In the previous fiscal year, the ZEISS Group generated annual revenue totaling 10 billion euros in its four segments Semiconductor Manufacturing Technology, Industrial Quality & Research, Medical Technology and Consumer Markets (status: 30 September 2023).

For its customers, ZEISS develops, produces and distributes highly innovative solutions for industrial metrology and quality assurance, microscopy solutions for the life sciences and materials research, and medical technology solutions for diagnostics and treatment in ophthalmology and microsurgery. The name ZEISS is also synonymous with the world's leading lithography optics, which are used by the chip industry to manufacture semiconductor components. There is global demand for trendsetting ZEISS brand products such as eyeglass lenses, camera lenses and binoculars.

With a portfolio aligned with future growth areas like digitalization, healthcare and Smart Production and a strong brand, ZEISS is shaping the future of technology and constantly advancing the world of optics and related fields with its solutions. The company's significant, sustainable investments in research and development lay the foundation for the success and continued expansion of ZEISS' technology and market leadership. ZEISS invests 15 percent of its revenue in research and development – this high level of expenditure has a long tradition at ZEISS and is also an investment in the future.

With over 44,000 employees, ZEISS is active globally in around 50 countries with more than 60 sales and service locations, 35 research and development facilities, and 35 production facilities worldwide (status: 31 March 2024). Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. The Carl Zeiss Foundation, one of the largest foundations in Germany committed to the promotion of science, is the sole owner of the holding company, Carl Zeiss AG.

Further information at www.zeiss.com

Press Photos

ZEISS and Hyundai Mobis

ZEISS recently signed a cooperation agreement with the South Korean company Mobis to jointly develop the “Transparent Windshield Display” at the technical research center in Yongin, Gyeonggi-do. Dr. Bernhard Ohnesorge, Member of the Executive Board of the Shared Production Unit at ZEISS (fifth from left) and Jung Soo-kyung, Executive Vice President and Head of the Automotive Electronics Business Unit at Hyundai Mobis (fourth from left), at the signing ceremony.

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ZEISS and Hyundai Mobis

ZEISS recently signed a cooperation agreement with the South Korean company Mobis to jointly develop the “Transparent Windshield Display” at the technical research center in Yongin, Gyeonggi-do. Dr. Bernhard Ohnesorge, Member of the Executive Board of the Shared Production Unit at ZEISS (fifth from left) and Jung Soo-kyung, Executive Vice President and Head of the Automotive Electronics Business Unit at Hyundai Mobis (fourth from left), pose with their teams for a souvenir photo.

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Transparent display

The transparent display integrated into the windshield shows relevant driving information such as navigation and speed. It allows an unobstructed outward view and enables the driver to take in more information without taking their eyes off the road, which contributes to greater safety.

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