Acquiring new patients with SEO, SEM and social media in 2022

The discussion focused on the role of SEO, SEM, and social media in attracting new patients to medical practices. Speakers emphasized the importance of website development, SEO, and a comprehensive digital marketing strategy. They highlighted the need for lead tracking, nurturing, and relationship management, as well as optimizing paid search ads and leveraging multiple marketing channels. The conversation also covered the interconnectedness of SEO’s three C’s (code, content, and connectivity) along with the value of personal websites, improving website load speed, and ensuring accuracy in Google business profiles.