Practice Development Consulting
Converting digital leads
23 August 2024
· 44 min watch
Speaker
Bradley Botelho, Practice Development Manager, US East
Carl Zeiss Meditec USA, Inc.
Speaker
Carol-Anne Poursaied, Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
Speaker
Iryna Zhukava, Former ZEISS Practice Development Manager
Speaker
Matthew Boudreau, Former ZEISS Senior Practice Development Manager
SUMMARY
Converting digital leads
Explore the essential components of patient conversion in refractive practices with this webinar, digging into the significance of timely follow-up, personalized communication strategies, and collaborative marketing efforts necessary for success in today’s digital environment. Additionally, you'll uncover:
- The increasing influence of digital leads and the necessity of customized scripting to navigate the unique challenges of follow-up calls.
- Actionable insights on effectively capturing, managing, and converting leads into appointments.
- How offering incentives for after-hours lead responses can maximize opportunities.