Practice Development Consulting

Converting digital leads

23 August 2024 · 44 min watch
Image of Bradley Botelho
Speaker Bradley Botelho, Practice Development Manager, US East Carl Zeiss Meditec USA, Inc.
Image of Carol-Anne Poursaied
Speaker Carol-Anne Poursaied, Senior Practice Development Manager Carl Zeiss Meditec USA, Inc.
Image of Iryna Zhukava
Speaker Iryna Zhukava, Former ZEISS Practice Development Manager
Image of Matthew Boudreau
Speaker Matthew Boudreau, Former ZEISS Senior Practice Development Manager
SUMMARY

Converting digital leads

Explore the essential components of patient conversion in refractive practices with this webinar, digging into the significance of timely follow-up, personalized communication strategies, and collaborative marketing efforts necessary for success in today’s digital environment. Additionally, you'll uncover:

  • The increasing influence of digital leads and the necessity of customized scripting to navigate the unique challenges of follow-up calls.
  • Actionable insights on effectively capturing, managing, and converting leads into appointments.
  • How offering incentives for after-hours lead responses can maximize opportunities.

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