Get more patients

Imran Virani and Matthew Arndt delved into effective strategies for attracting and retaining patients in the laser vision correction industry. Virani stressed the pivotal role of marketing and brand management, while Arndt highlighted the importance of harnessing technology and data to tailor patient experiences. They agreed that providing high-quality care and creating advocacy programs are crucial for fostering long-term loyalty.

Additionally, they discussed several questions, including:

• How can we entice young contact lens wearers to explore laser vision correction?
• What website and social media designs are most effective in attracting patients to clinics?
• Which marketing strategies are ineffective, and what has caused this shift?
• How costly is geofencing, and what regulatory concerns does it entail?
• What roles do marketing automation and AI play in patient attraction?