Practice Development Consulting
Premium positioning for refractive business
31 January 2025
· 10 min watch
![Photo of Mr. Kipras Baleišis]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.100.100.146,70,632,556.file/photo_mr_kipras_baleisis.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.360.360.146,70,632,556.file/photo_mr_kipras_baleisis.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.486.486.146,70,632,556.file/photo_mr_kipras_baleisis.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.486.486.146,70,632,556.file/photo_mr_kipras_baleisis.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.486.486.146,70,632,556.file/photo_mr_kipras_baleisis.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.486.486.146,70,632,556.file/photo_mr_kipras_baleisis.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/photo_mr_kipras_baleisis.jpg/_jcr_content/renditions/original.image_file.486.486.146,70,632,556.file/photo_mr_kipras_baleisis.jpg"} "Photo of Mr. Kipras Baleišis")
SPEAKER
Mr. Kipras Baleišis
CFO/COO Nordics
Lirema Eye Clinic
Lirema Eye Clinic
SUMMARY
Premium positioning for refractive business
Mr. Baleišis is a business executive who loves working in the field of eye care industry across Europe. In this video, you will discover:
- A patient-driven strategy for entering new markets
- Premium positioning with cutting-edge technology as a differentiator
- Best practices in clinic–industry collaboration to grow business
![PDC Focus Session Mr. Baleišis]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus-session-thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus-session-thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus-session-thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus-session-thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus-session-thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus-session-thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/premium-positioning-for-refractive-business/pdc_focus-session-thumbnail.jpg/_jcr_content/renditions/original./pdc_focus-session-thumbnail.jpg"} "PDC Focus Session Mr. Baleišis")
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.100.56.file/pdc_focus_session_thumbnail.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.360.203.file/pdc_focus_session_thumbnail.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.768.432.file/pdc_focus_session_thumbnail.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1024.576.file/pdc_focus_session_thumbnail.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1280.720.file/pdc_focus_session_thumbnail.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original.image_file.1440.810.file/pdc_focus_session_thumbnail.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/how-pdc-is-supporting-me-in-making-my-practice-grow-through-digital-marketing/pdc_focus_session_thumbnail.jpg/_jcr_content/renditions/original./pdc_focus_session_thumbnail.jpg"})
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