ZEISS PDC Club 2023

The ZEISS Practice Development Consulting (PDC) Club is an exclusive opportunity for ZEISS VISUMAX 800 users. The PDC Club program is tailored to the new installations with the  VISUMAX^® 800 from ZEISS, helping customers to implement a personalized PDC action plan and drive practice growth. In this series of online workshops, our ZEISS PDC experts are focused on growing your practice through your staff skillset development. Developing your team to advance your practice.

The ZEISS PDC Club has three focused staff teams:

• Marketing team
  Target audience: Practice Manager, Marketing Manager, Social Media Manager
• Call Center team - Call Center Performance
  Target audience: Practice Manager, Marketing Manager, Call Center Team Leader, Customer Experience Manager
• Counselling team - Patient Counselling
  Target audience: Practice Manager, Patient Counsellors Leader, Technicians, Optometrists, Surgeons

In this twelve-month online program ZEISS coordinates and moderates workshop sessions aiming at improving skills, driving business growth, and elevating the patient experience in the participating practices.

This peer-to-peer learning format creates a space for sharing common challenges faced in practices all over the world and discovering together best practice solutions for improving patient attraction, patient conversion, and patient referrals.

Marketing focused

Session 1:  Closing gaps in the patient journey with digital solutions

Session 2:  How Google visibility impacts your refractive practice growth?

Session 3:  Is your website converting visits to patients?

Session 4:  The importance of patient communication in practice success

Call Center focused

Session 1:  Losing your patients on the first phone call?

Session 2:  Mastering phone conversation – boosting your practice growth

Session 3:  Call me back! Money left on the table

Session 4:  How are you losing patients? Find out with CRM

Counselling focused

Session 1:  The art of patient counselling

Session 2:  Why SMILE®? – How to talk about the benefits

Session 3:  Effective patient communication with the DISC model

Session 4:  Techniques for enhancing your patient conversion