Practice Development Consulting Masterclasses

Dylan Kemna is the Vice President of Sales and Marketing at OptiCall with 15 years of experience in the ophthalmology industry and 14 years with OptiCall. Dylan worked with a marketing agency that used OptiCall for their refractive clients back in 2008 and liked the business model so much that he approached the CEO on how to help grow the business from his location in Colorado when the company was based in Florida. He enjoys his role at OptiCall with the conviction that its services drive practice growth especially for refractive clinics. Dylan is enthusiastic about cultivating relationships and helping others succeed and has a passion for networking, travel, Ohio State athletics, and snowboarding.

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Christine Scarlett is a results-driven, people-oriented marketing professional with a 17-year background in customer-service-driven sales. She believes that patient experience is the bedrock of growth and the validating embodiment of your brand. Prior to her current healthcare position as Chief Marketing Officer in private practice, Christine launched and grew her private marketing firm from zero to 250 small businesses in three years, working with each client to turn their passion into a thriving business. One thing she found essential to the success of each project: happy, satisfied customers. After joining her practice eight years ago, she immediately applied these strategies to elective marketing and the refractive patient experience, exploding the refractive cash pay program with an average 60% growth rate per year. Christine launched her consulting business to share how investing in your team and patient experience by creating processes and workflows that are simple but intentional really works and drives of sustainable growth.

Lauren Weaver embodies the next generation marketing guru, fully immersed in the virtual world of patient engagement. Her relentless passion for dominating the ever-changing patterns of online behavior and algorithms behind social media platform trends sets her apart, while her expertise in current visual media strategies bring a fresh perspective that appeals to today's cash-pay patients. She first encountered private practice as a patient, presenting an extensive marketing plan as a potential LASIK brand ambassador as Miss Arkansas USA. After their most successful online campaign ever through this partnership, Lauren joined their team and in a short amount of time earned a leadership role as the Director of Brand Development. Her strategies exploded their social media growth to over 14,000 followers in less than two years, which contributes to their bottom line and provides them with a powerful avenue to reach their target demographic. Lauren knows how to reach people through the platforms they use, the content they connect with, and imagery that moves them into action.

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.

Matthew Neuberger is President and CEO at Neuberger & Company Inc. Sandler’s Systems. He has achieved national recognition as an expert in business development, sales management, and sales. Over the last 18 years, thousands of companies and sales professionals have worked privately with or attended his seminars and workshops, generating over a billion in additional sales. In the healthcare industry, Matthew works closely with universities to bring new healthcare technologies to market and with private practices to drive 70% patient conversion for elective procedures using his proven processes.  

As Head of Practice Development Consulting at ZEISS Medical Technology, Marisley Almeida brings 15 years of experience in the ophthalmic industry. Marisley holds a bachelor’s degree in Electronic Engineering from the University of São Paulo, started her career as a Research & Development Engineer for ophthalmic devices, and has also worked in Sales and Healthcare Marketing. In the last seven years, Marisley repurposed her career to improving practices around the world with a focus on the patient experience. She holds a post-graduate degree in patient experience from the well-known Albert Einstein Hospital in Brazil. With 15 years, international experience, having lived in Brazil, Australia, Singapore, and Germany and worked with refractive surgeons from all over the world, Marisley brings rich international insights and best practice solutions from leading refractive practices around the world.