Practice Development Consulting
Growing your practice with digital marketing in 2022 and beyond
23 agosto 2024
· 81 MIN VER
![Foto de Matthew Arndt]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_matthew_arndt.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_matthew_arndt.jpg/_jcr_content/renditions/original./speaker_matthew_arndt.jpg"} "Matthew Arndt")
Ponente
Matthew Arndt, cofundador
TRBO Advanced
![Foto de Marisley Almeida]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_marisley-almeida.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_marisley-almeida.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_marisley-almeida.jpg/_jcr_content/renditions/original./speaker_marisley-almeida.jpg"} "Marisley Almeida")
Ponente
Marisley Almeida, Head of Practice Development Consulting
Carl Zeiss Meditec AG
![Foto de Tom Sullivan]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_tom_sullivan.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_tom_sullivan.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/speaker_tom_sullivan.jpg/_jcr_content/renditions/original./speaker_tom_sullivan.jpg"} "Tom Sullivan")
Ponente
Tom Sullivan, cofundador
TRBO Advanced
![Foto de Ziad Nehme]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.100.100.213,0,530,317.file/speaker_ziad-nehme.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_ziad-nehme.jpg/_jcr_content/renditions/original.image_file.317.317.213,0,530,317.file/speaker_ziad-nehme.jpg"} "Ziad Nehme")
Ponente
Ziad Nehme, Practice Development Consulting Manager, Oriente Medio y África
Carl Zeiss Meditec AG
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.100.100.72,32,306,266.file/speaker_michal-legowicz.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/speaker_michal-legowicz.jpg/_jcr_content/renditions/original.image_file.234.234.72,32,306,266.file/speaker_michal-legowicz.jpg"})
Ponente
Michal Legowicz, Practice Development Manager, Europa
Carl Zeiss Meditec AG
RESUMEN
Growing your practice with digital marketing in 2022 and beyond
La mesa redonda destaca la relevancia del marketing digital para las clínicas refractivas, englobando la publicidad en redes sociales, el marketing de contenido y la asignación de presupuestos. En el panorama de la asistencia sanitaria, que está en continuo desarrollo, el marketing digital juega un papel fundamental a la hora de atraer pacientes de calidad y hacer crecer las clínicas. Se hace hincapié en la planificación estratégica, el seguimiento de leads mediante el sistema CRM para la evaluación del retorno de la inversión y la compatibilidad móvil en la selección de públicos de Google Ads.
Temas tratados
- ¿Cómo asignar el presupuesto de marketing como un porcentaje de los ingresos?
- ¿Se puede gestionar el SEO internamente o es necesario contratar una agencia especializada?
- ¿Qué importancia tiene que un sitio web sea compatible con los dispositivos móviles?
- ¿Cómo se pueden actualizar las listas de directorios al consultar en varias ubicaciones?
- ¿Se puede subcontratar toda la creación de contenido para redes sociales?
- ¿Qué tipos de contenido deben publicarse en las redes sociales?
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.100.56.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.360.203.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.768.432.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/growing-your-practice-with-digital-marketing-in-2022-and-beyond/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg/_jcr_content/renditions/original.image_file.1920.1080.2,0,1922,1080.file/growing_your_practice_with_digital_marketing_in_2022_and_beyond_preview.jpg"})
![Vídeo: Converting digital leads]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/converting_digital_leads.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/converting_digital_leads.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/converting_digital_leads.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/converting_digital_leads.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/converting_digital_leads.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/converting_digital_leads.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/converting_digital_leads.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/converting_digital_leads.jpg"} "Converting Digital Leads")
![8 jobs your website is not doing]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.100.56.file/8_jobs_your_website_is_not_doing.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.360.203.file/8_jobs_your_website_is_not_doing.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.768.432.file/8_jobs_your_website_is_not_doing.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1024.576.file/8_jobs_your_website_is_not_doing.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1280.720.file/8_jobs_your_website_is_not_doing.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original.image_file.1440.810.file/8_jobs_your_website_is_not_doing.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/8-jobs-your-website-is-not-doing/8_jobs_your_website_is_not_doing.jpg/_jcr_content/renditions/original./8_jobs_your_website_is_not_doing.jpg"} "8 jobs your website is not doing")