Practice Development Consulting
Overcoming objections
23 agosto 2024
· 61 MIN VISIONE
![Immgine di Bradley Botelho]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss_speaker_brad_botelho.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss_speaker_brad_botelho.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_brad_botelho.jpg/_jcr_content/renditions/original./zeiss_speaker_brad_botelho.jpg"} "Bradley Botelho")
Relatore
Bradley Botelho, Practice Development Manager, Stati Uniti Orientali
Carl Zeiss Meditec USA, Inc.
![Immagine di Carol-Anne Poursaied]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original.image_file.100.100.file/zeiss_speaker_carol-anne_poursaied.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original.image_file.360.360.file/zeiss_speaker_carol-anne_poursaied.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/zeiss_speaker_carol-anne_poursaied.jpg/_jcr_content/renditions/original./zeiss_speaker_carol-anne_poursaied.jpg"} "Carol-Anne Poursaied")
Relatrice
Carol-Anne Poursaied, Senior Practice Development Manager
Carl Zeiss Meditec USA, Inc.
![Immagine di Iryna Zhukava]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_iryna_zhukava.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_iryna_zhukava.jpg/_jcr_content/renditions/original./speaker_iryna_zhukava.jpg"} "Iryna Zhukava")
Relatrice
Iryna Zhukava, ex ZEISS Practice Development Manager
![Immagine di Matthew Boudreau]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.100.100.file/speaker_matthew_boudreau.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original.image_file.360.360.file/speaker_matthew_boudreau.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-attraction/converting-digital-leads/speaker_matthew_boudreau.jpg/_jcr_content/renditions/original./speaker_matthew_boudreau.jpg"} "Matthew Boudreau")
Relatore
Matthew Boudreau, ex ZEISS Senior Practice Development Manager
RIEPILOGO
Overcoming objections
Il webinar offre spunti per condurre consulenze efficaci negli studi oculistici. I relatori sottolineano l’importanza di costruire un rapporto di fiducia, affrontare le preoccupazioni dei pazienti e presentare l’investimento in modo strategico. Vengono discusse le obiezioni comuni, come le limitazioni di tempo e le preoccupazioni sui costi, e mettono in evidenza l’importanza di una comunicazione trasparente e di strategie per costruire fiducia.
Argomenti chiave trattati:
- Costruire un rapporto di fiducia, porre domande e affrontare le obiezioni durante le consulenze.
- Affrontare le paure dei pazienti durante le consulenze per la correzione della vista con laser.
- Rispondere alle obiezioni sull’intervento SMILE.
- Strategie per costruire fiducia e affrontare le obiezioni durante le consulenze.
![]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1920,1080.file/overcoming_objections_preview.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1920,1080.file/overcoming_objections_preview.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1920,1080.file/overcoming_objections_preview.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1920,1080.file/overcoming_objections_preview.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1920,1080.file/overcoming_objections_preview.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1920,1080.file/overcoming_objections_preview.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/overcoming-objections/overcoming_objections_preview.jpg/_jcr_content/renditions/original.image_file.1920.1080.0,0,1920,1080.file/overcoming_objections_preview.jpg"})
![Phone essentials]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.100.56.0,0,1917,1080.file/phone_essentials.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.360.203.0,0,1917,1080.file/phone_essentials.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.768.432.0,0,1917,1080.file/phone_essentials.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1024.576.0,0,1917,1080.file/phone_essentials.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1280.720.0,0,1917,1080.file/phone_essentials.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1440.810.0,0,1917,1080.file/phone_essentials.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/phone-essentials/phone_essentials.jpg/_jcr_content/renditions/original.image_file.1917.1078.0,0,1917,1080.file/phone_essentials.jpg"} "Phone essentials")
![Boosting your revenue with better patient engagement]({"xsmall":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.100.56.file/boosting_your_revenue_with_better_patient_engagement.jpg","small":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.360.203.file/boosting_your_revenue_with_better_patient_engagement.jpg","medium":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.768.432.file/boosting_your_revenue_with_better_patient_engagement.jpg","large":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1024.576.file/boosting_your_revenue_with_better_patient_engagement.jpg","xlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1280.720.file/boosting_your_revenue_with_better_patient_engagement.jpg","xxlarge":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original.image_file.1440.810.file/boosting_your_revenue_with_better_patient_engagement.jpg","max":"https://www.zeiss.com/content/dam/med-hcp/reference-master/myzeiss/pdc/patient-conversion/boosting-your-revenue-with-better-patient-engagement/boosting_your_revenue_with_better_patient_engagement.jpg/_jcr_content/renditions/original./boosting_your_revenue_with_better_patient_engagement.jpg"} "Boosting your revenue with better patient engagement")