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Event

Experience a smarter tomorrow

ZEISS at Auto Shanghai 2025

Visit us at Auto Shanghai 2025 and experience how holography is shaping the future of mobility.
At Auto Shanghai 2025, we will showcase our technologies live in a 1:1 car demonstrator.

April 23 – May 2, 2025 | Shanghai, China Hall 1.2 – Booth 1BG060

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Holography for smarter mobility

The automotive world is changing – and with it, the way we perceive information in vehicles. With Multifunctional Smart Glass, we are bringing holography to the road, opening up new possibilities for design, safety, and interaction.
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Holographic solutions from ZEISS

Our event highlights
Transparent displays for windshields

Transparent displays

for windshields

The holographic windshield solution projects vital information directly into the driver's field of view, minimizing distractions and enhancing safety for all passengers. While the driver stays focused, the front passenger can access personalized information or entertainment content – completely invisible to the driver. This ensures an enriched in-car experience without causing distractions. The windshield becomes a transparent display, seamlessly integrating ultra-precise optics through advanced holographic processes.

 

 

 

 

 

 

Transparent displays for safety and comfort

Safety, comfort & brilliant visibilty

  • Information like speed and navigation appears directly in the driver’s line of sight – without distraction.
  • Passenger benefits: Passengers can access personalized content without distracting the driver.
  • RGB high dynamic content with brightness >12.000 Nits for crystal-clear display, even in direct sunlight.
  • > 95 % transmittance for an unobstructed view that enhances driving comfort.
Fully integrated display for seamless integration

Seamless Integration

  • No more bulky monitors, just a fully integrated display within the windshield, perfectly aligned with modern automotive design.
  • Compact design: Space requirements reduced to less than 1 liter.

Transparent displays

for side windows

At Auto Shanghai, we will also showcase our transparent display technology for car side windows.
Passengers also benefit from a premium in-car entertainment experience—whether it’s keeping children entertained on long journeys with videos and games or conducting important business meetings on the go with high-resolution video conferencing. Our solution transforms side windows into interactive infotainment hubs, ensuring a premium passenger experience without distractions for the driver.

Privacy is guaranteed: While passengers enjoy personalized content, the display remains invisible from the outside, maintaining discretion without additional shading elements.

With our Multifunctional Smart Glass, transparent surfaces in the vehicle can flexibly function as traditional displays or clear windows – depending on the specific needs.

Transparent side window outside view
Transparent side window inside view

Brilliant visibility, seamless integration & privacy

  • RGB high dynamic content with brightness >12.000 Nits for exceptional clarity, even under direct sunlight.
  • > 95 % transmittance for an unobstructed view.
  • A fully integrated display within the side windows.
  • Content displayed on the side window is exclusively visible for the passengers, invisible from the outside, ensuring confidentiality and comfort for business or personal use.
Transparent Camera for a wide range of applications

Transparent Camera

for a wide range of applications

The ZEISS Transparent Camera sets new standards in camera technology with transmission larger than 95%, seamlessly integrating into vehicle designs without visible cutouts or housings. This innovative solution enhances detection capabilities, particularly in the driver’s line of sight, enabling advanced driver monitoring systems to ensure safety and personalization.

Ideal for use in driver assistance systems, gesture-based controls, and augmented reality applications, the ZEISS Transparent Camera also supports precise interior monitoring for personalized settings, offering an elegant yet functional solution for modern vehicles.

 

 

 

 

 

 

Transparent Camera for seamless integration

Seamless integration & high performance

  • Any transparent surface can be transformed into a camera, offering unparalleled flexibility in design.
  • Notch-free integration: No visible cutouts or housings, resulting in a sleek, minimalist aesthetic.
  • Camera/sensor function with >95% transmittance with precise detection capabilities, even in areas previously difficult to monitor
    Individually adjustable Transparent Camera

    Customizable for advanced use cases

    • Individual adjustment of both orientation and field-of-view size to meet specific use cases and design requirements.
    • Ideal for driver monitoring systems, gesture-based controls, advanced driver assistance systems, and augmented reality applications.

    Join us

    Visit us at Auto Shanghai 2025

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    Press activities at Auto Shanghai 2025

    We regularly publish updates about our products and trade fair participation on our ZEISS Microoptics LinkedIn profile. All press releases related to ZEISS topics at Auto Shanghai will be available for download here after publication.

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