ZEISS Microoptics at CES 2025
Event

Experience a smarter tomorrow

Holographic solutions from ZEISS

Experience holography in a new dimension

In a world increasingly driven by digital innovation, we are setting new standards in holographic technology. Our solutions blend reality with virtual worlds, transforming how we interact with our surroundings.

At CES 2025, we will showcase groundbreaking applications of our Multifunctional Smart Glass technology, which have the potential to redefine everyday life in mobility, consumer electronics, and smart home sectors.

January 7-10, 2025 in Las Vegas
LVCC North Hall | Booth 10149

Visit us at CES 2025, the world’s premier technology event, and discover how our holography technology is shaping the future.

Our exhibition highlights

Holographic display technology for public transport window systems
Holographic display technology for public transport window systems

Transparent Displays

for public transport window systems

Enhance passenger comfort and efficiency in public transportation: ZEISS Microoptics has developed pioneering holographic display technology that enables key information, such as arrival times and tourist attractions, to be projected directly onto the windows of trains and buses.

Our technology is not only space-saving and energy-efficient but also offers a cost-effective solution with high-resolution imaging.
 

Transparent display technology for windshields and side windows
Transparent display technology for windshields and side windows

Transparent Displays

for windshields and side windows

Our windshield display technology takes driving safety and the driving experience to a new level. The holographic solution projects vital information directly into the driver's field of view, minimizing distractions and enhancing the safety of passengers. The windshield becomes a transparent display, seamlessly integrating ultra-precise optics through holographic processes.

But the potential doesn't stop with the windshield: At CES, we will also showcase our transparent display technology for car side windows. Here, information and entertainment content can be projected both inward and outward. With our Multifunctional Smart Glass, transparent surfaces in the vehicle can flexibly function as traditional displays or clear windows – depending on the need.

 

Communication with light & customized lighting solutions
Communication with light & customized lighting solutions

Communication with light & customized lighting solutions

Our micro-optics and holography technology are revolutionizing the design of vehicle lighting. With our holographic solutions, custom light signatures for front, rear, and brake lights can be precisely tailored to the designers' vision, all while saving installation space and creating an impressive depth effect.

Thanks to our holography technology, V2X communication is taken to a new level. Vehicle surfaces become projection platforms for clear and concise information that effectively communicates with both passengers and other road users.
 

 

Holo Cam
Holo Cam
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
Holo Cam
Holo Cam
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.
The CES Innovation Awards are based upon descriptive materials submitted to the judges. CTA did not verify the accuracy of any submission or of any claims made and did not test the item to which the award was given.

Transparent Camera

for a wide range of applications

The ZEISS Transparent Camera sets new standards in camera technology by integrating seamlessly into various designs with nearly 100% transparency.

This Transparent Camera eliminates the need for visible cutouts in surfaces and casings, resulting in a sleek and aesthetically pleasing design while enabling precise detection and monitoring.

Whether for driver assistance systems, gesture-based controls, advanced augmented reality applications, or integrated cameras in displays – the Transparent Camera offers innovative solutions for a wide array of use cases.

Solar Window
Solar Window

Solar Window

for energy generation through glass

The ZEISS Solar Window utilizes a micro-optically structured layer within the glass to efficiently harness sunlight for generating electrical energy. This technology transforms ordinary windows into energy sources without compromising transparency or aesthetics.

By integrating a holographic layer and specialized solar cells, light is directed from the window surface onto the solar cells, where it is converted into electricity. This allows for sustainable energy generation in office buildings, residential homes, and other glass structures, while also helping to maintain a comfortable indoor temperature.
 

 

ZEISS Microoptics at LVCC North Hall | Booth 10149

Holography for mobility, consumer, and HomeTech

hall plan
hall plan
  • Transparent displays for windshields and side windows in private and public transport
  • Floating switches
  • V2X solutions
  • Tail light
  • Passive hologram
  • Transparent Camera
  • Solar Window
  • ZEISS@ATZ - Holography for Automotive Applications

    1 MB


Press

Press activities at IAA Mobility 2023

Press activities at CES 2025

  • We regularly publish updates about our products and CES participation on our ZEISS Microoptics LinkedIn profile.
  • All press releases related to ZEISS topics at CES will be available for download here after publication.

Press

Contact

Media inquiries regarding participation in the trade show at CES should be directed to Nadine Tusche.