ZEISS DuraVision Gold UV

The new gold standard in lens coatings.

Clean lenses with DuraVision® Gold UV up to three times faster than other ZEISS coatings.1

95% of wearers agree: Lenses with CleanGuardTM technology are more water-repellent.2

DuraVision® Gold UV has an impressive average Bayer ratio of 16 – for very high scratch resistance.3

Redefining excellence in coating technology.

The newest, most premium member of the ZEISS DuraVision coating family, ZEISS DuraVision Gold UV is setting a new benchmark. In fact, it’s defining our new gold standard in lens coatings.

Quick and easy to clean.

Powered by innovative CleanGuard technology, you can clean lenses with DuraVision® Gold UV up to three times faster than other ZEISS coatings.1

Exceptional durability.

With an impressive average Bayer ratio of 16 across lens materials, ZEISS DuraVision Gold UV provides superior scratch resistance – protecting lenses from the demands of everyday wear.2

Crystal-clear clarity.

ZEISS DuraVision Gold UV reflects six times less blue light than traditional blue coatings and three times less than green ones. Its peak anti-reflective performance in low-light conditions enhances light transmittance – for remarkable visual clarity.

Designed for today’s faces and frames.

The subtle golden hue in ZEISS DuraVision Gold UV looks great with today’s trending frames. People love how this shade enhances their hair colours and skin tones. Innovative performance meets contemporary style – for visually stunning, highly functional lenses.

This is your golden opportunity.

DuraVision® Gold UV is the synthesis of cutting-edge technology, elegance and functionality. It’s the most premium coating ZEISS has to offer. Don’t miss this opportunity to recommend our gold standard coating to your customers – they’ll be sure to thank you.

DuraVision® makes all the difference.

With ZEISS DuraVision coatings, you can make lenses more durable, scratch-resistant, easier to clean and more.


  • 1

    Lenses with ZEISS DuraVision Gold UV are up to three times faster to clean compared to DuraVision® lenses with previous generation of top-coat.

  • 2

    95% of lens wearers agree that lenses with CleanGuardTM technology are more water-repellent than the previous generations of ZEISS lenses; Eyeglass wearer consumer research study in Germany 2023, n= 105.

  • 3

    The Bayer ratio is the industry standard scratch resistance test. Anything with a result above 10 is considered to be very high. The average Bayer ratio for DuraVision Gold UV is 16; Average Bayer ratio across 1.5, 1.56, 1.59, 1.6, 1.67 lens materials.