ZEISS FOR EYE CARE PROFESSIONALS

My Vision Profile by ZEISS

Your customers can get a better understanding of their visual needs by simply visiting your website.

With the customisable, co-branded My Vision Profile on your website you’ll be able to let your customers create their unique vision profile to determine which ZEISS lenses suit their lifestyle and visual needs best.

Get it now

Get more feet through your doors
Save time in your business with pre-anamnesis
Available at no additional cost and easy to implement

Interesting facts about customer behaviour.

63 %

of shopping trips start online¹
93 %

of customers research products online before buying in-store later²
80 %

of customers said they would be more likely to do business with a company that offers personalised approaches³
76 %

of customers expect organisations to understand their individual needs⁴

Purchase decisions start online.

Today’s online and offline worlds are closely connected. Purchasing products and searching for relevant information online and the purchase of products, either online or offline, are closely intertwined. This is also true for the purchase of new spectacles. Customers want to learn more about their eyes and also discover which lens solutions will be the most suitable for their needs and challenges.

Acquire new customers and stand out online with the award-winning My Vision Profile.

My Vision Profile analyses your customer’s lifestyle and vision behaviour with a series of questions. It generates a unique vision profile and recommends the optimum ZEISS lens solution based on individual vision needs. It’s a unique dispensing tool which ensures that customers have a more comprehensive understanding of their visual needs prior to entering the store.

Seamless and complete journey from online to offline.

Your customers can store their personal vision profile as a QR code on their smartphone and bring it along to the store. The results can be reviewed in your store with the help of VISCONSULT, providing essential information that will help you to recommend the most suitable lens solutions. This results in more time that you can spend with your patient on the examination or to explain relevant information. You can co-brand the My Vision Profile with your name and practice details to ensure that customers find their way to your store.

Get it now in 4 easy steps.

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Stand out online

Enhance your website and increase your online visibility with an award-winning web application.
Easy installation

Only 4 steps to install a customised version on your website, and it updates automatically (no extra effort).
Planting the seed

Guide customers to think about their vision and challenges they have – preparing them for the consultation.
Seamless journey from online to offline

A QR code will let you continue the experience with VISUCONSULT so that you can fully focus on your customer and the results of their vision profile, reducing chair time.
Overcome inhibition threshold

Reduce inhibition threshold to new spectacles through good preparation and information. Generate traffic to your practice by integrating your practice address for directions.
Lens solutions recommendation

A smart algorithm evaluates your customer’s vision profile and recommends the relevant lens solutions.

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