ZEISS Light 2 Facilitates Entry into Progressive and Digital Lenses

Aalen, Germany | 11. January 2024 | ZEISS Vision Care

The ZEISS Light 2 branded progressive and digital lenses are the latest addition to the ZEISS Progressive lens portfolio along with ZEISS SmartLife lenses. These new lenses are easy to adapt to, making them ideal for people who have just started to experience vision problems at close range, as well as for more experienced spectacle wearers who are accustomed to standard lenses. The ZEISS Light 2 portfolio provides eye care professionals with upselling opportunities as well as new strategies for acquiring and retaining customers in times of economic uncertainty.

• New additions to portfolio against the backdrop of demographic changes, digitalization and economic uncertainty
• Fast adaptation thanks to moderate-soft design
• ZEISS EasyFocus technology for less blur in the periphery
• New additions to ZEISS Progressive lens portfolio along with SmartLife lenses: Straightforward marketing and upselling opportunities
  

Although the world's population will continue to grow in the coming years, its composition is set to change massively. The proportion of over 60s is expected to increase from around 13% today to 21.5% (or 2.1 billion) by 2050. By this time, the average age in Europe and North America will be 42.5 years and 38.8 years, respectively.¹ An aging population means a growing number of customers for the ophthalmic industry, but economic factors such as rising prices are also creating significant uncertainty for both eye care professionals and consumers. In addition, the use of digital devices is increasing, especially in the age group for which digital and progressive lenses are most relevant. The addition of the ZEISS Light 2 lenses to the ZEISS SmartLife portfolio will enable eye care professionals to target a wider range of customers – especially those who are price-sensitive – by offering an optimized branded lens that is tailored to their individual vision requirements.

Made with ZEISS EasyFocus technology, the new lens design of the ZEISS Light 2 considers the natural vertical movement of both eyes from distance to near, which targets at easy focusing, a smooth transition and comfortable access to the wide reading zone. The optical power profile of these lenses optimally matches the inclination of the eye, the distance of objects and the different zones. Calculations show that the ZEISS Light 2 lenses offer up to 69% larger binocular vision zones than ZEISS standard progressive lenses.³

The cutting-edge technology used in the ZEISS Light 2 lenses also makes it easier for wearers to switch to ZEISS SmartLife lenses at a later date.

Offering existing customers different solutions and employing effective customer retention strategies is very important, especially in economically challenging times. The latest additions to the ZEISS portfolio will enable eye care professionals to offer branded lenses in the mid-price segment to consumers with varying disposable incomes, or to "upsell" solutions that are of a higher standard. They will also create opportunities for acquiring new customers who are attracted to the medium-soft lens design.

These new high levels of customer satisfaction as well as straightforward fitting and consultation for eye care professionals. 92% of wearers are happy with the value for money their ZEISS Light 2 lenses offer.⁴ In a nutshell, the ZEISS Light 2 lenses will encourage new and existing customers to use branded progressive or digital lenses and switch to the ZEISS SmartLife portfolio when their vision needs and requirements change.

The advantages of ZEISS Light 2 at a glance:

• One lens for all everyday scenarios in the mid-price segment
• Clear vision at all distances
• Fast adaption
• Easy reading on digital devices
• Comfortable: thin and lightweight branded lenses

_{SmartLife is a registered trademark of Carl Zeiss Vision GmbH.}