ZEISS Vision Care invests into CREAL
Move reinforces the company’s commitment to remain at the forefront of technological advancements in the eyecare industry
Lausanne, Switzerland / Aalen, Germany | 10 September 2024 | ZEISS Vision Care
ZEISS Vision Care announces on September 10th the successful completion of a minority investment into CREAL, a company offering innovative light field display technology. This strategic move solidifies ZEISS' commitment to advancing technology in the eyecare industry and further opens new opportunities for the development of innovative optometric workflow solutions for consumers and EyeCare Professionals.
Leveraging CREAL’s light field display technology, ZEISS expects to create a digitized vision care platform intended to revolutionize the eyewear customer buying experience. The company will work on solutions allowing for the digital examination and diagnosis of eye conditions.
“As the pioneer of scientific optics, ZEISS’ mission has always been to challenge the limits of human imagination,” says Antia Alonso Ph.D., Vice President of Zeiss Vision Technology Solutions. "We see our collaboration with CREAL and the consequent development and rollout of our digitized vision care platform as a way to revolutionize the prescription eyewear customer buying experience, elements of which still rely on technology developed over a century ago."
CREAL’s light field display technology replicates real world light, delivering digital imagery with natural focus depth, and uniquely enabling purely digital visualisation of optical refraction. This allows for precise digital diagnosis of eye defects, for prescription lens simulations, as well as for software vision correction in virtual environments.
ZEISS Vision Care
About CREAL
About ZEISS
-
1
”The Consumer inSights Q1 2002 report”, The Vision Council’s
-
2
Padmaja Sankaridurg, et al, ”Impact of Myopia,” ARVO Journals, Investigative Ophthalmology & Visual Science, Vol.62, 2, April 2021