For internal use only

ZOOM MED 2-2019

THE MAGAZINE FOR EMPLOYEES OF ZEISS MEDICAL TECHNOLGY

Dear MED TEAM,

Let’s talk about the ZEISS Brand – how relevant is it for you, and for us? Why is it important? In this issue of ZOOM MED we’ll be exploring this in more depth. After all, each and everyone of us is committed to our work and to the brand. We then pass this on to our customers, who assess whether or not we’ve kept our brand promise. The brand describes what we stand for as a company. The ZEISS Brand is one of our most valuable assets. It has evolved over 170 years, and it’s up to all of us to make it even stronger.
Read this issue of ZOOM MED to find out more about our brand identity, what sets us apart, and why brands often make or break a decision to purchase.

On behalf of the entire MED G6 Management Team, I'd like to wish all of you happy reading.

Yours, Ludwin Monz

These are our topics:

Brand

About the strength of the brand, the 5 ZEISS brand attributes and an infographic which shows that everyone is the brand.

Customer

About customer profiles and about the competitive landscape – in an interview with Magnus Reibenspiess and Andy Chang.

Team MED

Jan Willem de Cler describes the opportunities which can arise during the current quarter. And the exceptionally creative entries for the MED Summer Team Challenge. 

Readers´ Choice

It is really hard to earn a good reputation, but you can easily spoil it. “An unfulfilled brand promise – in one picture” - this is the Reader’s Choice topic of this ZOOM MED which you have chosen through a yammer survey.

We’d like to thank everyone for participation.
 

To the pictures