Why do we need a brand?

The tent at the rock face is from Black Diamond. Black Diamond is a manufacturer of equipment for climbing, skiing and mountain sports. Customers are loyal to Black Diamond because they can always trust about their products in extreme conditions.

How much are you willing to pay for this coffee?

About US$ 0,80?

See next picture on the slider.

This Starbucks coffee costs about US$ 4,20.

Surprised?

See one further example on the next slider.

And what are you willing to pay for this parfume?

About US$ 22?

This Chanel parfume costs about US$ 120.

Usain Bolt, Olympic Games, Rio de Janeiro Brazil, 2016

Marilyn Monroe, 1954 poses over the updraft of a New York subway

Blues Brothers

People attract with their values, character and identity (who they stand for) – brands too!

One single employee can ruin the whole brand.

The YouTube Video had 9.806.499 views.

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