The new, digital world of ZEISS Medical Technology

Digitalization has changed our world - and will continue to do so. In this article, we highlight examples of digitalization at ZEISS Medical Technology. The examples are divided into the following three categories:

Products and solutions for healthcare profesionals
Interaction with customers
ZEISS internal processes
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Products and solutions for healthcare professionals

Artificial Intelligence (AI) @CARin in India

The CARin Team is developing an AI algorithm to understand the efficacy of “Anti VGEF” injections on patients. The team is working with the clinical partner  “Shankar Netralaya”, which is one of the largest retina institutes globally. So far AI has primarily been used in diagnosis globally. Collaborating with this retina institute, the team aims to understand treatment paradigms and see how AI can play a role there.
Contact: Dr. Sandipan Chakroborty and Dr. Ganesh Babu
 

Tele medicine in Malaysia

Between travel restrictions and new safety measures, the current global crisis has changed the way international ophthalmology clinics work, making remote care options more important than ever. The International Specialist Eye Centre (ISEC) in Kuala Lumpur, Malaysia, is relying on solutions from the Medical Technology Segment of ZEISS. “Technologies such as FORUM and CIRRUS viewer allow us to look at diagnostic investigation done thousands of miles away, and we are able to view in real time and give our opinion on such,” said Dr. Wong Jun Shyan, Retinal and Vitreous Diseases Specialist and Chief Executive Officer at ISEC. When the pandemic is over, the international clinic expects to still utilize this technology for more remote consultation because the time and cost savings has been significant.
Contact: Kathrin Hartung

FORUM Data Management System in Spain

The Data Management Solution FORUM from ZEISS has been awarded a contract: The Spanish Ministry of Health of the autonomous Region of Murcia (one and a half million inhabitans), located in southeastern Spain, will equip all its hospitals and clinics with FORUM as the sole data management solution for Ophthalmology in the future. Covered by maintenance service contracts, FORUM will be holistically integrated into the IT structure of the health authorities for an entire region including 10 hospitals and 12 ambulatory primary care centers. A great success for the Iberian team, illustrating how digital solutions can enable us to enter hospital networks.
Contact: Fernando Garcia

Interaction with customers

Special online service for ZEISS patient material

To further support our customers in their communication with patients, the Ophthalmic Devices team has created a special online service for ZEISS patient materials. The Patient Material Download Center includes ZEISS-branded educational and clinic-branded promotional tools for Cataract, Refractive and Retina & Glaucoma, and is available to OPT customers upon registration. The Patient Material Download Center is a part of MyZEISS, a new home for all digital services from ZEISS.
Contact: Dorota Tkaczyk

Digitalization of customer documentation in France

The French MED Sales and Service Team has re-launched an EDI (Electronic Data Interchange) initiative. Working closely with experts from the ZEISS Vision Care Team, the aim of the project is to, amongst other things, switch completely to digital customer invoicing and digital customer installation & training forms.
Contact: Magali Matuszewski and Luc-Pierre Chabaud

Customer service in India

Today when there is a customer service request, our field engineers need a password to get inside the device and debug the problem. However, getting a password for a field device is a manual process (writing emails to operators in Germany, etc.). This process is now being automated – including the programming of an app.
Contact: Arindam Sarker and Michael Wagner

ZEISS internal processes

Digital learning for everyone in Berlin

The digital learning platform CurioZ contains large amounts of knowledge and is always available, regardless of location. Especially in the current situation, where pandemic-related, face-to-face training is difficult, this is a great advantage. The opportunity for digital learning is now being extended to people at the Berlin MED site without a business digital device. They are given ZEISS internal access and can learn digitally on one of the six iPads in the production area. Compliance training is currently available, with further modules to follow.
Contact: Annette Leonhardt

CRM and sales dashboards in France

The MED Sales and Service team in France now has all relevant sales data at their fingertips via graphically appealing user interfaces. This allows each team member to call up their personal sales funnel and plan their own activities accordingly. Supporting analysis can be created via various filters (region, profit center, product, etc.) and via specific actions (e.g. LUCIA launch).
Contact: Yann-Eric Hocquard (CRM dashboard) and Thibaut Jounel (sales dashboard)


Global internal communication

New digital tools for internal communication make information about ZEISS and the teams accessible with just at the touch of a button, regardless of location or time. For example, the ZEISS employee portal, TEAM ZEISS, holds daily updated information as well as posts from other communication tool such as the Yammer exchange network. Additionally, due to the pandemic, MED Internal Communications set up global digital employee meetings in April 2020, and used Microsoft TEAMS as the technical platform for this - a communication format that will continue even after the pandemic.
Contact: Jutta Sesselmann